abandoned call rate in an AAHA online-booking example
Offer a website path before phone tag
AAHA published a veterinary practice example where shifting clients toward online booking helped reduce abandoned calls and gave client service representatives more room to help in-clinic clients.
Source: AAHA
features on the website can lower obstacles to booking
Answer common clinic questions
The VetPartners utilization guide says website chat can provide quick responses to client inquiries, reinforce trust, and lower obstacles to booking.
Source: VetPartners
higher lead qualification when contact happens within an hour
Follow up while intent is high
Harvard Business Review speed-to-lead research found online leads contacted within an hour were nearly seven times as likely to qualify as leads contacted even an hour later.
Source: Harvard Business Review
of people age 5+ speak another language at home
Continue in Spanish when configured
U.S. Census language tables show more than one in five people age 5 and older spoke a language other than English at home from 2017 to 2021, and about 61% of that group spoke Spanish.
Source: U.S. Census